MarketMax™ - Internet Marketing for Your Web Site

INTERNET MARKETING REFERENCE GUIDE

Pay-Per-Click Advertising on Search Engines

Pay-Per-Click advertising is a great way to increase pre-qualified traffic exactly when needed. When used in conjunction with Search Engine Marketing, Pay-Per-Click advertising can complete a very successful Internet marketing campaign.

For example, it would not be advantageous for a ticket broker to create an HTML page for a concert benefit the Rolling Stones just announced would take place in two months. If they were to attain rankings in the free listings for 'Rolling Stones benefit tickets', it would probably be too late. However, with Pay-Per-Click advertising, they could have an ad up and running the day of the announcement. This allows for a company to sell certain items or services exactly when they want to.

The ticket company can then concentrate on attaining free listings for keywords to events that they have tickets for year round, like the circus. When implemented properly, the ticket company will have a steady stream of visitors to their site each month, while only having to pay for a certain percentage of them.

This eliminates the threat of bid harassment. If there is three or four stubborn competitors that are only concerned with ranking No. 1, and in the process they have driven the average cost-per-click for a certain set of keywords up, a web site that has traffic from rankings within the free listings does not have to worry about losing vital traffic by being ranked fourth.

 

 

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